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The Year 2003 in Search #throwbackthursday by @wonderwall7
Search Engine Journal been documenting the search marketing industry for the past 10 years. To commemorate this milestone, Loren Baker, founder of SEJ, got in the time machine with me and travelled...
View ArticleHalloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any...
View ArticleMaximizing Social Advertising for Lead Gen, Engagement & ROI by @justin_stein
With thanks to Lauren Vaccarello, VP of Marketing at AdRoll & Aaron Levy, PPC Team Lead at SEER, for their interactive session at #SESSF about Social Advertising. If you’ve ever wondered how to...
View ArticlePlease help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have...
View ArticleCommon Product Listing Ad Mistakes & Solutions by @HeatherCooan
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce advertisers’ holiday campaigns. With that in mind,...
View ArticleOn vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason....
View ArticleWhat would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this...
View ArticleRemarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome
Today, I’ll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we’ve moved beyond just doing...
View Article30 day challenge update: stretching!
I like to set myself different challenges every 30 days. In October 2013, I tried to eat better and exercise more. I did alright on that, but without a specific daily goal, I had a hard time deciding...
View ArticleDecember 2013 Google Webmaster Report
It was a pretty busy month for Google over the last 30 days or so. We had a few ranking changes going on at Google. All of them were unconfirmed by Google. We also had a DNS bug with Webmaster Tools...
View ArticleGoogle AdWords Adds An Undo Feature
Google announced on Google+ that they added an undo button in the change history screen within the AdWords advertising console. The undo feature lets you revert back changes you made with the click of...
View ArticleHow Transparency Was Key in Turning One Company Around
This post is from Cision contributor Brittney Lane, reporting specialist. This past September, I volunteered with my favorite Chicago-based startup Dabble during a refreshingly vulnerable marketing...
View ArticleI’m matching funds for cancer research!
I’ll keep it short: this week when you donate for cancer research, I’ll match your donation (up to a limit of $5000 total for all donations). We’ve already raised almost $8,000 dollars to help stop...
View ArticleDid Google Just Drop the Shoe on Authorship Spam?
If you’ve been following the news, you know that last October Matt Cutts announced at Pubcon to expect a 15% reduction in the amount of rich snippets and authorship results. The anticipated move was...
View ArticleBluetooth garage door opener
Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There’s a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more...
View Article4 Simple but Effective Remarketing Tips by @bethany_bey
I can still remember when Google announced the ability to remarket to people on the Content Network. Since then, remarketing has grown exponentially and become an important part of any advertiser’s...
View Article10 Blogs Every Blogger Should Check Out in 2014
by Ali Luke Want to go further in blogging and entrepreneurship in 2014? This is far from a definitive list, but these ten blogs are all packed with great advice. (And I’d love to hear your...
View ArticleGray Hat Search Engineering
Almost anyone in internet marketing who has spent a couple months in the game has seen some “shocking” case study where changing the color of a button increased sales 183% or such. In many cases such...
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